LONDON, UK: After its recent landslide victory in the UK general election held on 4 July, the new Labour government has placed dentistry high on its list of priorities. Seeking to redress the national dental care crisis, a dire situation marked by difficulty in obtaining appointments, declining paediatric oral health, reduced public funding and an alarming rise in DIY dentistry, the new government has formulated a £111 million (€129 million)* per year plan designed to reinstate a robust, equitable dental industry in line with broader National Health Service (NHS) reform.