Dentsply Sirona is a global leader in dental innovation and is driving growth across key regions. In this interview at DS World Dubai 2025, Xavier Carro Fernandez, group vice president for the Europe, Middle East and Africa (EMEA) regional commercial organisation (RCO) at Dentsply Sirona, discusses the company’s evolving strategies, including the shift from product-focused launches to continuous innovation cycles, the role of education through DS World events and the expansion of its digital portfolio with technologies such as dental-dedicated magnetic resonance imaging (ddMRI). He also highlights how Dentsply Sirona’s tailored workflows and flexible sales models meet the diverse needs of dental professionals globally.