CHICAGO, US: A new report commissioned by the American Association of Endodontists (AAE) has confirmed rising concerns about the influence of online misinformation, especially from social media, upon decision-making by younger generations regarding dental care. As the study reveals, the kinds of sensationalist and factually distorted videos that saturate social media platforms precipitate both fear and falsity in the minds of young people, which may lead them to defer or even reject necessary dental treatment.