Held in January for the fourth time, Dentsply Sirona World Dubai has established itself as Dentsply Sirona’s flagship event for the Middle East, bringing together dental professionals from across the region and beyond to explore innovations, share clinical insights and discover connected workflows. On the sidelines of the meeting, Dental Tribune International spoke with Rajender Kumar and Kirill Levin, who are both involved in leadership of Dentsply Sirona’s business in the Middle East and North Africa region, about regional market dynamics, digitalisation, emerging practice models and the strategic role of Dentsply Sirona World.