“IDEM stands out from other shows with its unparalleled focus on fostering innovation, collaboration and education”

Mathias Küpper is managing director and vice president for Asia Pacific at Koelnmesse, one of the IDEM organisers. In this interview with Dental Tribune International ahead of the event, he explains what distinguishes IDEM from other dental shows and how the organisers pursue excellence in the IDEM experience for visitors, exhibitors and speakers. He also gives considered advice for first timers and regular attendees.