Asia’s trade show industry is experiencing robust growth, IDEM Singapore serving as a prime illustration of this internal dynamic. While stalwart events like the International Dental Show (IDS) are maintaining stability, IDEM Singapore has witnessed remarkable expansion, drawing a significant influx of new exhibitors, thus highlighting a disparity in growth rates between established shows and those in the Association of Southeast Asian Nations (ASEAN) region. Companies from Europe, the US, South America, South Korea and, notably, China are seizing this opportunity.