Align Technology has positioned itself as a pivotal participant in the international dental industry. The company, which manufactures Invisalign and owns software pioneer exocad, has a strong focus on the development of digital dental technologies. According to Simon Beard, Align’s executive vice president and managing director for the Europe, Middle East and Africa (EMEA) region, helping clinicians to understand and adopt the latest digital tools and workflows is a key aspect of the company’s mission. Align’s campaign for the International Dental Show (IDS), which starts tomorrow, is its largest and most immersive to date and aims to empower clinicians to transition to fully digital workflows with CAD/CAM technologies.