What is the ROI from dental SEO?
Organic search versus paid advertising: Shaz Memon explores whether organic traffic via Google is the best way to attract the right patients. In the noisy world of dental marketing, attracting the right new patients efficiently and sustainably is the silver bullet question I get asked all the time. With numerous marketing channels available, understanding the…
Why the NHS never seems to get the message about dentistry
Prevention and oral health promotion should be a first priority, but have always been an afterthought in NHS thinking – expected but never funded, says Kevin Lewis. A lot has been said and written in recent weeks about what a satisfactory resolution of the Russia-Ukraine war might look like. I am at a slight disadvantage…
Inspired by innovation: Ivoclar showcases efficient digital workflows, aesthetic solutions and smart systems
COLOGNE, Germany: At the International Dental Show (IDS) 2025, the Ivoclar Group is celebrating 20 years of IPS e.max, its globally successful ceramic system, with which more than 230 million restorations have been delivered to date. This milestone underscores the company’s ongoing commitment to pioneering solutions in restorative dentistry—a mission that continues with this year’s product innovations.
OPUS: The prophylaxis revolution starts here
COLOGNE, Germany: ACTEON has introduced OPUS, its latest solution designed to enhance prophylaxis and periodontal care. Launching globally at the 2025 International Dental Show (IDS) this week, OPUS represents significant advancements in performance, ergonomics and connectivity for dental professionals.
“I’m hoping for an even more innovative IDS than in 2023”
As the leading trade fair in the dental industry, the International Dental Show (IDS) raises the bar every two years. What is now considered the new standard, and what potential and innovations are driving developments in dentistry? Answers to these questions can be found in seven halls at Koelnmesse. In this interview, Robert Nicic, master […]
Medit launches new intraoral scanner lineup and all-on-X solution
Medit, a global leader in digital dentistry, is introducing its latest intraoral scanner lineup along with the new all-on-X workflow solution, Medit SmartX. The Medit i900 classic offers dental professionals a versatile option by combining intuitive usability, precision, and seamless workflow integration. This allows users to choose the best fit for their practice. Additionally, users…
Network news: Dental publishers meet ahead of IDS
COLOGNE, Germany: Today, Dental Tribune International (DTI) held its biannual publishers’ meeting in Cologne, the day before the opening of the 41st International Dental Show (IDS). Network partners travelled from dental markets around Europe and as far afield as Singapore and the US to discuss the current state of dentistry and the newest developments concerning […]
Admetec introduces Ergo V loupes with variable magnification
COLOGNE, Germany: Admetec Solutions, a global leader in ergonomic magnification solutions, is set to unveil Ergo V, its latest innovation in dental loupes, at the International Dental Show (IDS) starting tomorrow. The Ergo V loupes offer multiple magnifications within a single device. This feature is designed to meet the diverse needs of modern dental practice […]
From why to how—EADT President Andreas Kunz on developments and trends at IDS 2025
The industry is eagerly anticipating the innovations at this year’s International Dental Show (IDS). As a professional association at the intersection of dentistry, dental technology, science and the dental industry, the European Association of Dental Technology (EADT) is closely monitoring developments alongside our members. Our interdisciplinary approach allows for a nuanced assessment of technological progress. […]
Phrozen to bring cutting-edge 3D printing to IDS
COLOGNE, Germany: Phrozen, a rapidly growing manufacturer of dental 3D printers, will showcase its latest innovations at the International Dental Show 2025, which opens tomorrow. Designed for accessibility, workflow biocompatibility and mass production, its lineup includes the Sonic CS+, LS+, CURE+, V-CURE, TRIM+ and its first metal printer—delivering cost-effective, precise and validated digital workflows for […]