Smile Escapes

Beyond Google reviews: new cross-channel reputation strategy for 2026

David Nelkin questions over-reliance on Google reviews in dental marketing to help practices achieve a holistic reputation strategy. For a long time, you’ve likely heard the same simple rule when it comes to reputation, which is: get more Google reviews. That advice wasn’t necessarily wrong; Google reviews are still hugely important. They influence local rankings,… 

ADG membership reaches record 30 UK dental groups

The new year is set to be one of growth for the Association of Dental Groups (ADG) as membership hits a record 30 dental groups. As the trade body representing the dental workforce across the ‘mixed economy’ of NHS, private and community-based services, ADG’s purpose since the association’s creation 15 years ago in 2011, is… 

Listerine launches new range in three flavour intensities

Listerine, a leading mouth rinse brand, is proud to announce the UK launch of its new Listerine range in three distinct flavour intensities – extra mild, mild, and intense. While every patient is unique, clinical recommendations should always be grounded in robust evidence. Supported by more than 75 years of research and more than 100… 

CIOSP 2026 opens in São Paulo, highlighting innovation and education in dentistry

SÃO PAULO: Brazil: The 43rd edition of the Congresso Internacional de Odontologia de São Paulo (CIOSP) opened today at the Expo Center Norte in Brazil. Over the next four days, the congress will bring together dental professionals, researchers, educators and industry representatives from across the country and beyond. Organised by the Associação Paulista de Cirurgiões […]

Dental public health ‘stuck in limbo’, experts warn

Dental experts have said that ‘huge delays’ to the merger of NHS England and the Department of Health and Social Care (DHSC) will leave dental public health ‘critically unmanned’. In March 2025, prime minister Keir Starmer announced that NHS England – the administrator which manages the health service – would be abolished due to duplication… 

Straumann Group Charity Bike Ride 2026: pedalling for good

The Straumann Group Charity Bike Ride will head to new heights this year as energetic cyclists pedal to raise funds for Dentaid The Dental Charity.  The Straumann team is gearing up for an exciting and exhilarating circular ride through Switzerland, France and Germany.  Starting at Straumann Group’s global head office in Basel, the 500-mile route… 

From practice to pitch as a professional rugby player and dentist

PWR rugby player and dentist Liz Crake shares the challenges of balancing two careers and the benefits of persevering with both. I’m Liz Crake, I’m a dentist and pro rugby player in the women’s premiership (The PWR). I have played rugby for 16 years, and I got my first cap playing for England in 2023,… 

Beyond digital: Why clinical skill and tooth preservation still matter

Dr Ronaldo Hirata is an internationally recognised expert in restorative and aesthetic dentistry and has more than three decades of clinical, research and teaching experience. The author of several influential books on aesthetic dentistry, he is known for his emphasis on craftsmanship, individuality and meaningful patient connections. At the end of the month, he will be […]