In a rapidly evolving dental landscape shaped by digitalisation, artificial intelligence and rising patient expectations, Ivoclar continues to focus on simplifying workflows and empowering dental professionals—without compromising on quality, longevity or care. Ahead of the 2025 International Dental Show (IDS), Dental Tribune International spoke to Markus Heinz, CEO of Ivoclar, about how the company is helping shape the future of dentistry. In this interview, he shares insights into the company’s innovation strategy, sustainability efforts, educational initiatives and long-term vision.