Nearly 1,200 dentists from 50 countries attended the second Dentsply Sirona (DS) World held in Dubai earlier this year. The event showcased the “ultimate experience in digital dentistry” and a refocused dental company that has changed the way it executes its strategy under the fresh leadership of President and CEO Simon Campion. Dental Tribune International spoke with Campion in Dubai about the operational changes that have taken place at the company, its renewed focus on innovation and clinical education initiatives, and how it aims to remain competitive in meeting the evolving needs of dental professionals.