PHILADELPHIA, US: The surge in social media use since the COVID-19 pandemic has increased public scrutiny of personal appearance, driving interest in dermatology and skin care products. Among these, cosmeceuticals have experienced unprecedented popularity across online platforms. In response to this trend, a recent study conducted by researchers from the US has provided the first comprehensive analysis of Google Trends data and TikTok views for commonly searched cosmeceutical agents, offering dermatologists valuable insights for aligning patient education with current trends.